NEQI is your new luxurious hair care. With its Signature Blend, NEQI not only delivers a rich, vegan formulation with professional performance but also features a Signature Scent — a unique, distinctive fragrance crafted by renowned perfumer Alberto Morillas. The aesthetic premium design impresses with understated elegance and thoughtful craftsmanship. The contrast between sharp edges and soft curves defines its character, adding a modern twist.

The products are exclusively available at Target US and online in our webshop.

The Signature Blend is a professional active ingredient complex for luxurious hair care. The foundation of all NEQI care products is a sulfate-free, rich, vegan formula. The unique Signature Blend – a specially formulated active ingredient complex – features hemisqualane, peptides, and exotic plant extracts, sealing the hair structure for unparalleled smoothness and radiant shine.

The included di- and tri-peptides from organically grown oats prevent hair breakage and strengthen the hair from within. Hemisqualane helps prevent hair damage, improves detangling, and reduces frizz. It prevents moisture loss without weighing the hair down. Goji extract adds smoothness and shine to the hair. Mallow extract soothes dryness, promoting overall hair health. Monoi extract nourishes heavily damaged and porous hair, enhances elasticity, and boosts resilience.

In the Moisture and Volume Conditioner and the Repair Hair Mask: The amino-functional silicone helps the hair retain moisture within the hair structure over the long term. It provides smoothness and ease of combing.

In the Diamond Glass Sprays: The silicone adds smoothness and shine. Additionally, we have used heat-activated silicones that provide smoothing, "seal" the hair, and make it water-resistant (Glass Hair).

Yes, our NEQI products are sulfate-free. This sulfate-free base is exceptionally gentle while ensuring rich foaming properties, regardless of pollution or water hardness. It effectively removes oil and impurities from the hair. The foam is particularly stable, with small, fine air bubbles.

In general, our NEQI care lines are suitable for all hair types. Below, you will find our product recommendations based on your current hair condition.

The Repair Reveal line with V-Keratin is especially suitable for intensive care for damaged, colored, and stressed hair.

The Moisture Mystery line provides intense moisture care with algae extracts.

The Forbidden Finishes – three styling products – give the hair a glamorous look. The rich oil serum is perfect for healthy-looking, shiny hair, and like our Diamond Glass All Hair Styling Spray, it is suitable for all hair types. The styling spray provides an immediate silky and smooth texture with incredible shine.

The Diamond Glass Curly Hair Styling Spray is suitable for curly hair and ensures perfect definition and bounce of your curls with an anti-frizz effect.

The Volume Victory line with Pro-Vitamin B5 is specifically designed for fine and thin hair. The line adds texture and volume to the hair without weighing it down.

The Treatment Treasures are specifically developed for different hair types. BUILD BOOST with maleic acid is particularly suitable for bleached, colored, and heavily damaged hair. For colored and slightly damaged hair, PEPTIDE POWER with triple peptides is the ideal product. For an extra boost of shine for dull and dry hair, we have developed GLOSS GLAZE with glycolic acid. Blonde Brilliance with lactic acid/AHA is suitable for all customers with blonde or medium-blonde hair.

The Smooth Strength Rosemary Oil is suitable for all hair types – whether normal, dry, fine, oily, thin, damaged, or colored hair.

The hair perfumes are also suitable for all hair types and provide the perfect finish to your hair routine – no matter the hair needs. The nourishing formula with panthenol & UV filters gives every hair type an extra freshness boost.